Link Building For Real Estate Websites

The effort to optimize pages for search engine rankings is presently a battle on two fronts. First, there is what we call "on-page SEO", which is characterized by the intensive manipulation of textual elements to convince the search engines that your page is an authority on a given subject. But the other side of the SEO effort is much more labor-intensive. It requires an aggressive link exchange campaign.

Building Links - What's Involved?

Link building involves the construction of a network of links that point from your site to quality, relevant sites, and which are reciprocated, ensuring that those sites or others like them also point back to your pages. This is even more difficult and involved than it sounds, and that is why a massive industry has sprung up around link exchange, employing thousands of people who work full time in an effort to build more links than their competitors.

Why are Links Important?

The search engines have long worked on the assumption that, in order to be linked to by another site, a page must contain a degree of quality. Until recently, this equation valued quantity of links without considering relevance, so that whoever had the most inbound links of any kind, period, won. A site that sold tennis rackets would benefit by being linked to from online casinos. But the process has been improved upon. Now, the search engines harness the democratic nature of the web to base their inferences of authority on a kind of voting system. It no longer matters what the online casinos think of the tennis racket seller - only pages that are relevant to sports equipment, for example, are considered to be effective proponents of a page. So in order for a real estate website to rank well in a competitive market, it must be linked to by related sites. This is why a concentrated link exchange campaign is paramount to search engine ranking.

What can Real Estate Optimization do for your Link Exchange Campaign?

We will completely manage your link exchange campaign. We have two in-house, full-time link builders trained for the sole purpose of aggressively soliciting 100% topic-specific links for our real estate clients. We will amass a powerful volume of relevant links, while focusing on a variety of link text, in order to increase your "all-in-anchor" score, which is another important aspect of link popularity. Furthermore, we will bring to your enterprise the weighty benefit of Real Estate Webmasters, a highly trafficked web forum visited by hundreds of realtors every day. Moreover, we also own the influential SEO Guy Forum, which ranks in the top 3 in Google for searches such as "relevant link exchange","link exchange forum", "link popularity forum" and many other highly relevant and trafficked terms related to link building. These forums are powerful tools that give us a distinct advantage in the effort to build the largest collection of links for your site.

The Success of our Endeavors Thus Far

Here are the success stories of some of our real estate clients to date:

Realtor Jim Messenger

keywords: Phoenix real estate, Phoenix real estate agent.

  1. Before Real Estate Optimization - Not in first thousand results in Google
  2. After Real Estate Optimization - FIRST PAGE

Realtor Ed Kirkland

keywords: Destin real estate, Destin condos

  1. Before Real Estate Optimization - Not in first thousand results in Google
  2. After Real Estate Optimization - FIRST PAGE

Realtor Jeff Lundquist

keywords: Minneapolis real estate, Minnesota real estate

  1. Before Real Estate Optimization - Not in first thousand results in Google
  2. After Real Estate Optimization - FIRST PAGE

If you have any interest in garnering clients from the exhaustive wealth of internet traffic, contact us today and we will make your website into a real estate optimization success story!