Copywriting for the User and the Search Engines
Copywriting is a vital part of our SEO campaign because it serves a dual function on your website. As you know, your customers expect a degree of quality in the text they read on your website, and we are careful to write to their expectations. But as SEO's, we are also concerned with how the search engines process your copy - we want them to rank your text above other versions of the same thing. This is the difficult part, as you might imagine.
Writing for Search Engine Rankings
Keyword Inclusion - Quantity
One of the difficult balances to walk while copywriting for search
engines involves maintaining an optimal proportion of keywords in the
various elements of the text. Until recently, it was common practice in
the SEO industry to pack hidden keywords into web pages, thereby fooling
the search engines into thinking that those pages were strongly
associated with those keywords in a legitimate fashion. Fortunately for
web surfers and consumers, the search engines found a way to ignore such
dubious tactics. Today, SEO's must be wary of overloading the text with
repetitive keywords, while yet including them enough to rise above
competitors in the search engines' algorithmic scans. At Real Estate
Optimization, we've perfected the art of organic keyword inclusion
enhanced by controlled placement of the terms that will allow you to
rank above your competitors.
Keyword Inclusion - Proximity and Priority
Another mathematical formula to master for ranking involves the positioning of keywords on your page. It is important to include the keywords in every possible element of the page - ideally, the title, headings, and paragraphs will all contain the keywords. There are also complicated rules for the relative positioning of keywords. They should indicate relevance with their proximity to other terms, and they should obey the search engines' laws of super-positioning, which expect elements of the page to mention their subject matter earlier rather than later. This is of course a shameful simplification, but it should give our readers an indication of the volume of considerations required in our commitment to propel our clients to the highest possible position in the search engine results pages.
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Area-specific Marketing Copy
Real Estate Optimization encourages clients to move to your area of operation by highlighting benefits of living in the region. We manage the copy to perpetuate a healthy real estate environment by:
- Promoting enthusiasm for real estate investment and dynamism
- Encouraging clients to employ a realtor to assist them with their speculations
- Concentrating on the positive aspects of all regions, especially with regard to lifestyle and return on investment
Looking for a professional real estate web design and search engine optimization company to enhance your business?